Branding and packaging design of construction material of the brand Samopev. The main design idea behind the first of the packaging series - dry construction material - is based on color coding according to the unique postion the products are stacked and displayed in the shop. The colors help distinquish different products and give a vibrante feel to the construction material. On the front there are photographs of each product in use and they are placed over the margines of the front, going to the sides of the packaging, so that the product looks visually bigger. Color-coding the packaging series improved the labelling and recognition of each product for the customer. On the packaging EAN coded were applied on three sides, which improved the handling of the cashers.
AWARDED A'design bronze award for packaging design