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Selected examples of Creative Direction, Art Direction and Design.
Client list: Ministry of Justice Republic of Croatia; Academy of Arts University of Osijek; School of Medicine, University of Osijek; Faculty of Electrical Engineering, Computer Science and Information Technology Osijek, University of Osijek; School of Medicine, University of Zagreb; Croatian Mediation association; Ford; Opel; Burn and David Guetta; Nestle -Nesquick; Banca Intesa Sanpaolo; B-Hyper; Fina - financial agency; B-net Sportklub; Fashion Incubator; Filir d.o.o.; Karat; Croatian Design Association; Kreativni dogadaji d.o.o; Fotkaona; Kofein; K.l.u.b. Dostava Zvuka; Johniee Finta Yachting; International Coaches Insistute; IMS Dental; actor Nikša Kušelj; writer Nikola Petrović; musician Mr. Dirty Hairy; ... |
PROJECTS
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CROATIAN MINISTRY OF JUSTICE VISUAL IDENTITY.
A lot of keywords related to legal activity in Croatian language start with the letter ‘p’. Pravica, pravda, postupak, proces, pravednost, parnica, pravosuđe, to name a few. I believe that this is a key feature of the Ministry of Justice Republic of Croatia in a regional context. To articulate this visually, I used the basis of our national visual identity - two red squares, and transformed them into the letter ‘p’. The result is a powerful communication unit that with only two elements creates a serious entity, and a distinctive tone of communication. This basic visual identity ensures a fairly simple further development of identities in the secondary means of communication. AWARD WINNING - First prize winner of the logo design competition of the Croatian Ministry of Justice, Republic of Croatia Client: Ministry of Justice, Republic of Croatia +logo design |
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FASHION SHOW VISUAL IDENTITY AND EVENT DESIGN.
The Visual identity design for the 11th Fashion Incubator fashion show for upcoming new fashion designers. The concept was based on Visual illusions, a sense of the creation of new dimensions, a different look at things because this fashion event changes the reality of the selected young designers and the view of the public on the fashion scene of this region. The design is monochromatic because it was important not to disturb the fashion show and made with type and dots that made the type visibe or non visible depending on the distance of the viewer. Client: Fashion incubator +art direction +creative direction +visual identity +scenography |
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POSTGRADUATE STUDIES - CREATIVE THERAPY IDENTITY
A newly formed postgraduate study in the field of Creative Therapy needed a visual identity which represents both the creative and therapeutic side of two collaborating schools: the Academy of Arts and School of Medicine, University of Osijek, Croatia. The study offers four different programs which needed to word together as a trademark. Reduced geometric elements symbolically represent them: Art therapy as a stroke, Music therapy as piano keys, Dance and movement therapy as a curvy dynamic line and Drama therapy as the comedy/tragedy mask. The four elements exit the framework stressing the creative field of the study. The composition of the elements and the form of the frame resembles a human face, which further describes the treapeutic nature of the postgraduate study. Client: Academy of Arts and School of Medicine, University of Osijek, Croatia +visual identity |
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KARAT JEWELLER VISUALS.
Design of promo materials and art direction for the famous Karat jeweller which combines long tradition with new technologies in precious jewellery. Client: Karat jewelry +art direction +visual identity +promo |
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FERIT VISUAL IDENTITY.
The concept of the visual identity of FERIT - Faculty of Electrical Engineering, Computer Science and Information Technology Osijek is based on the contour of the hexagon which is taken as a link with the old (current) identity. Within the form created is a structure that brings new value. Within the geometric shape set is a linear grid or raster which the human eye can perceive as a 2D or 3D object (flat hexagon, 3d cube). The network serves as an association to the base and the mathematical and physical principles related to the basics of electronics, computer science and Information Technology. The logo design opens up the possibility of creating a system of labeling within the individual departments and institutes of the Faculty. Client: Faculty of Electrical Engineering, Computer Science and Information Technology +art direction +visual identity +logo design +promotional materials |
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MORE THAN PACKAGING DESIGN.
The essence of this design is the coming together and sharing with people important to us. To promote it, this tea packaging needs two people to function. It encourages the sharing of a hot beverage with a dear person. It is redefined packaging design, by which two tea bags stick together on a Christmas tree and need to be shared and by two people. It is a new way of distribution of the holiday spirit and a concept in which we can take the time to enjoy a moment and share it over a hot beverage, which is really precious in todays hectic lifestyle.The product celebrates the emotional aspect of an everyday product and gives everyday packaging a new value. AWARD WINNING New York based design platform CORE77 Notable Professional award for Tea Packaging design in the category “Never saw the light of day” for ideas not yet produced, internationally judged in NYC USA and Bejjing, China 2011. Finalist of the in the packaging design category of Magdalena International Festival of Creative Communication, Maribor, Slovenia 2012. Self-initiated project. +art direction +packaging +visual identity |
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CROATIAN HUM ASSOCIATION VISUAL IDENTITY.
The Croatian Mediation Association HUM was founded on the enthusiasm and faith of the founders of the dispute resolution based on dialogue, respect and understanding of the views and interests of the opposing sides. The concept for the visual identity of the moving logo that shows two people facing each other with open arms. Promotional posters for the presentation of the concept of mediation is based on three basic notions of this concept: “mirenje” or mediation as a sleeping giant, humanity and justice. Setting the question “What is Mediation?” Encourages the viewer to question it. The poster provides an answer in the form of an illustration of an association, the text provides further clarification. Client: Croatian mediation association +visual identity +logo design +award design +product and promo design |
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FOTKAONA 2.0. PRODUCT AND SERVICE VISUAL IDENTITY.
Fotkaona of the modern generation is a service offering Photo Booths rental for various events and services around event photography. The design is a modern twist on the Fotkaona Original which visual identity was based on the vintage cabins. The new Fotkaona is awarded for quality, realiability and distinction and made a partner of Superbrands 2016/2017. Client: Divent - Kreativni dogadaji d.o.o. +logo design +visual identity |
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FOTKAONA PRODUCT AND SERVICE VISUAL IDENTITY.
Fotkaona is a Photo Booth of the modern generation. The booth is available for renting on diverse events like weddings, promotional parties etc. from 2015. The visual identity of the booth is based on the charm of the old photo cabins. Fits every venue like a glove. And the famous Croatian singer Vanna used Fotkaona as her main prop for the music video "Probaj" available below. Client: Divent - Kreativni dogadaji d.o.o. +logo design +visual identity |
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ROJ RAKIJA LABLE DESIGN.
Logo and label design for roJ - rakija od Joze, domestic rakija product. With a slogan "Rakija od Joze bolja je od loze" meaning than Jozo's apricot schnapps is better than "Loza" - a famous fruit schnapps from the region of Croatia. Client: J +art direction +visual identity +label +logo |
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FERRAGOSTO JAM MUSIC FESTIVAL VISUAL IDENTITY. Ferragosto Jam summer festival in located on a lake in Croatia and had a need for a visual identity redesign. The visuals were based on the sun, as a sun was on the logo for the previous 5 festival years, but with clear lines enabling a real identity developement. The elements of the logo, poster, tickets etc. are shifted to the left, with parts under and other over water to get more dinamic for this summer music event.
Client: Ferragosto Jam & Klub dostava zvuka +art direction +visual identity +logo design |
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CHILDREN BOOK ILLUSTRATION.
Illustrations for the children's poetry book " Grandfather and grandson" by writer Nikola Petrović. Unique illustrations that visualize poems describing the relationship of an grandson and grandfather and family relations in general. Funny and smart, the illustrated book brings joy to young and old. Editor: Miljenko Jergovic. Publisher: ITG digital print. CIP 776204, ISBN: 978-953-7167-34-9 Client: Nikola Petrović +illustration |
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COVER ILLUSTRATION FOR THE GOTOVAC FAMILY TREE BOOK
Illustration for a book about heritage "Gotovac, roots and branches". The family Gotovac family tree is displaying different occupations withing their famous family members. Client: Josip Gotovac +illustration |
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FREE WOOD FURNITURE DESIGN.
When using wood as a material for furniture, there are support systems needed in form of crossbars necessary for its stability. Trying to clear furniture from crossbars, we came to a construction made with no classic legs coming from the corners, but combining two bars coming from two planes into one center, making the construction strong in the diagonal and the furniture free of construction extras that are hidden underneath the surface. The prototypes were made out of maple wood with a 20mm profile and were strong enough to be used in the household. The final products are a variety of chairs and tables made out of massive wood, with the same stable construction avoiding crossbars and classical corners. EXHIBITED. On Ambienta international furniture fair, Zagreb, Croatia 2011. Client: Self-initiated project +industrial design +furniture design |
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SCHOOL SUPPLY - INDUSTRIAL DESIGN.
The pencil case and display is the product of children's everyday needs in the class room. It was necessary to create a possibility to have a better organizing system which would allow them to use the right pencils at the right time very easily. Pencils used for different subjects thrust into the holes which are different diameters for different thickness of pencils. This makes them easily available, the visibility is increased and the organization of the workspace and stationery. Also while opening the lid of the pencil box, there is a pencil sharpener with container and the pencil case is possible to hang as a wall display when used at home. The final form reminded of Swiss cheese, which was actually a convenient fact, because its fun and popular among children. SELECTED FOR BIENNALE OF INDUSTRIAL DESIGN. The comprehensive international exhibition that highlights current trends in contemporary design through its selection of well-designed products with an emphasis on quality, originality and innovation, BIO 22 Slovenia 2010. After the strict selection of all works entered, the works that are chosen and displayed are examined by a prestigious international jury, Ljubljana, Slovenia 2010. Client: Self-initiated project +industrial design +exhibited |
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HOT CONE HAIRDRYER DESIGN.
The idea behind the hairdryer design was to re-think the common "pistol" form household hairdryer, based upon his primary and main task - blowing out hot air in a controlled direction. Through its construction and form, except holding it in the hand, the cone shaped hairdryer is also possible to use on both horizontal and vertical planes while the user is not holding it. Multiple usage: 1. hand held operating - ergonomical grip; 2. on a horizontal plane - standing on a flat surface for drying nail polish, heating hands; 3. alternatevly on a vertical plane - in wall dryind - it is possible to dry hair when the dryer is on the wall stand for people who find it hard to hold their hand up for a longer time or for the “wind in the hair” effect or even to head up the bathroom; The developement, from scratch, of a device for drying hair resulted with a form that is nothing like the classic “pistol” form. It is a hairdryer with multi- ple handling possibilities and space saving. New design qualities make a ev- eryday household item attractive and not something hidden in a drawer but rather a sculpture that can be put on display in every room. Client: Self-initiated +product design + industrial design +home appliance |
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JOHNIEE FINTA YACHTING PROMO.
Brochure design for a Croatian luxury yacht brand. Client: Johniee Finta Yachting +brochure |
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IMS DENTAL VISUAL IDENTITY.
New dental laboratory in town. Client: Ivana Vidaković +visual identity +logo design |
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PARTI STRES BRANDING.
Cultural lifestyle brand. It's all about stress. The answer to everything today is "because the stress". So why not make it party stress!? Client: Jakimuz +visual identity +logo design +branding |
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MUSIC MIXTAPE CD COVER DESIGN.
A illustration made for the cover of Beats&Beer Christmas Mixtape by UK master of the Wheels of Steel mr Dirty Hairy. Limited edition. Funk / Soul / Afrobeat & 90s Hip Hop. Client: Mr Dirty Hairy +illustration +graphic design |
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RADIO SHOW ILLUSTRATION AND ARTWORK.
Artwork for the funky radio show 'Mishmash Mo' weekly streaming on the internet radio station Radio NULA was inspired with the connection of street culture and cartoons. The show features artwork from invited artists around the world. Client: Eva Jakimoska, Radio Nula +illustration +graphic design |
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ILLUSTRATION.
Examples from personal computer illustrations. Client: Self-initiated project +illustration |
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THE ANALOG PHOTOGRAPHY - YELLOW SERIES.
The Analog Jellow series of analog photography on slides shows different aspects of the interpretation of yellow. As a color it represents the sun, associated with joy and energy. But in the language it has a different angle which the photographs show inspired by the novel "The Catcher in the Rye". The main character Holden says he feels yellow: "I'm one of these very yellow guys." By "yellow," Holden means he does not like fighting. In fact he might take any route to avoid it. This comes about when Holden is talking about a guy who stole his gloves. Holden imagines starting a fight with him but he says he is “yellow” and would never actually do it. Client: Self-initiated +photography |
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RE-DESIGN YOURSELF.
When you found yourself in the situation that you say to a club promotor whom you met on a concert saturday night that you are a DJ, and the man takes it seriously. Next thing you know you got a DJ-ing gig next wednesday in primetime in the most upcoming place in town, the bar / restaurant / club / exhibition space / creative lectures venue called Central Station. The only thing you can do is to have courage and use those 4 days to do your best to learn how to do it and pull it off. Learning a new skill in 4 days and doing in all the way and public, is a job well done. And a new definition of the persona. Re-design yourself every once in a while! Ljubljana, Slovenia |
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