As the Head of Corporate Identity, in the sector of Marketing and Corporate Communication I was with my team responsibile for branding and setting standards of Visual Corporate communication, for the implementation and control, for Art direction and design of all offline and online advertising. Packaging design, outdoor and instore branding direction. The role included a period of managing Digital Advertising on Social Media and Networking. With over 24 years on the market, Pevec is among the leaders of the retail industry when it comes to the trade of non-food products. As the first Croatian "do it yourself" retailer, Pevec employs more than 1,000 employees. The first Croatian retail chain of this type operates in all regions of Croatia and imposes itself as the first choice to buy when it comes to products for the construction, furnishing and decorating of the home and garden.