Mentor at the International marketing Week working with students from all around Europe on packaging design for the Colruyt Group. After lectures from the designer Rowland Heming and the company Fost Plus on sustainable design each of us eight invited mentors from different European countries mentored each of the international student groups on packaging design for a variety of food and beverages from the brand Boni of Colruyt Group. Colruyt Group is a retail corporation managing the Colruyt supermarket retail stores, founded in 1925 with over 200 locations in Belgium and a year revenue of €8.652 billion. The week was held at Ephec university, Louvain la Neuve, Belgium.
Second round jury member of round of the Ad Venture Competition, organised by the European Institute for Commercial Communications Education (edcom) and EACA. Students in advertising and commercial communications from across Europe were asked to create a campaign to raise awareness of the consequences of the use of ad blocking technology. The topic is creating much debate in the industry and has been top of mind to advertisers and publishers, to whom it causes a real threat. The brief was to make internet users aware of how ad blocking technology restricts publishers’ ability to display high quality online content. The winning team Aedion, from King’s College London (UK), represented by Wayne D’Cruz, Mu You, Chi Zhang and Petya Karagyozova competed against 75 other teams from 14 countries answering a brief developed in collaboration with a consortium of European media associations covering television, press and digital and has been sent to the Cannes Advertising Festival 2016 with their campaign “Your Web Vote”.